Bar shampoo is the hottest new beauty product trend around. We started making it in 2017 for the environmental benefits (no plastic bottles), but quickly realized that we loved how it made our hair feel. Our all-natural formula conditions and nourishes the scalp, cleaning your hair without the harsh chemical residues left by conventional shampoos. Our product is so gentle that we don't feel the need to use conditioner on our hair anymore at all. One important note for folks that are new to all natural shampoos: be patient. Just like with switching to aluminum-free deodorant, there is an adjustment period while your body acclimates to a new formula. We have found that 4 or 5 uses is usually enough adapt to the change. Make the switch today, and enjoy the smug, self-righteous glow of healthy hair.